Modernising the digital presence of Smokin’ Mary
THE MISSION
With Smokin’ Mary, your best bloody mary ever is as easy as pour, stir and serve. Their iconic brand that sells cocktail mixes had a very limited online presence, and was struggling to provide a consistent brand experience & story across different mediums.
THE IMPACT
🍅 Expanded to the B2C market in a careful balance with B2B
🍅 Expanded to the B2C market in a careful balance with B2B
🍅 Distinct brand personality & identity ready for the digital era
🍅 Prioritised goals and strategies for increased revenue
THE Outcomes
🍅 Brand discovery deck
🍅 Brand discovery deck
🍅 Wireframes
🍅 Design system
🍅 High-fidelity website mockups
